Big White Honored in a Big Way
Photo Credit: Big White
Big White Ski Resort has another feather in its cap after taking home the tourism Business of the Year award at the Canadian Tourism Awards.
“Congratulations to the Big White Ski Resort, President and CEO Peter Plimmer, and the 1400 plus resort team members that make up the dedicated tourism professionals that is Big White Ski Resort,” says a news release from the Tourism Industry Association of Canada.
The award was presented in Gatineau, Que last night.
The Business of the Year Award is presented to the tourism business that exemplifies industry best practices in all aspects of its operations, and is an example of all-round business excellence in the tourism industry.
“As a Canadian family-run business, this is an incredible honour,” says Peter Plimmer, owner and CEO of Big White Ski Resort. “I am humbled by this recognition, and proud to accept it on behalf of our entire team.”
“This isn’t achieved by one person. Whether someone has worked at Big White for one season or for 40, I am grateful for their dedication and proud to share this award with them,” Plimmer said.
The Canadian Tourism Awards have been presented by the Tourism Industry Association of Canada for more than 40 years. They recognize achievements, leadership and creativity in delivering outstanding visitor experiences across the country.
Big White Ski Resort senior vice-president Michael J. Ballingall says the award allows the resort to, “walk with the big boys, and when I say the big boys, that’s not only Canada, that’s the Vail and Aspens of the world.”
“Big White has become a world-class experience.”
Ballingall credits the locals who help make Big White an unforgettable winter experience.
“It’s the locals that make us a great mountain. Just kindness is what brings people back year after year and allows us to build our reputation.”
Big White is set to open on Thursday, Nov. 27, but Ballingall says that may have to be pushed if we don’t get more snow at higher elevations.
“Desperate. We need 60 to 70 centimetres to fall out of the sky. It’s been too warm, we had rain last week. But, you know we’ve been here before… the panic buttons not on the table yet,” says Ballingall.